Today, companies seek to improve their visibility and that of their brands on the internet through images, audiovisuals and relevant texts. However, the most chosen format for its penetration is video, due to the attraction it generates among Internet users.
In this regard, Forrester Research analyst James McQuivery argues that “the value of one minute of video is equivalent to 1.8 million words.” According to him, you would have to write for 150 days to achieve the same impact on the user as with a single minute of video.
“Audiovisuals have gained popularity, which is confirmed by the rise of social networks, which allow you to easily play videos from many devices”
Other experts state that an Internet user is 41% more likely to click on a video than on an audiovisual text. This is due to the fact that video captures the attention of viewers better than written content, as it is more dynamic. It also makes them retain information better, while the text demands more attention when reading.
Without a doubt, audiovisuals have gained popularity, which is confirmed by the rise of social networks, which allow you to easily play videos from many devices.
Therefore, large and small companies hire professionals in the field to produce quality videos, so that the impact is the best on the viewer and meet the expected goals, which can be: increase in visits to the website, position in a new market and get more sales of a certain product or service.
From the point of view of Puromarketing.com, different types of videos can be developed to position themselves in the top positions of search engines. There are videos of company presentations (corporate), advertising, promotional products, tutorials in which customers or consumers are taught to use a product and collection of testimonials from satisfied customers.
The platforms where the videos are broadcast, depending on the business objectives and the target audience are: YouTube, Vimeo, IGTV, Periscope, among others.