Many entrepreneurs and professionals have created their web pages on different free platforms. At first glance it is a good option, since it saves money, it has an immediate presence on the internet, it is not necessary to know about programming and they are easy to design or redesign.
However, creating a website is not easy. You have to invest time in learning to operate the platform, in understanding the basic terms and in selecting the correct template.
To this must be added the technical support that will be needed when there is any doubt in uploading the textual, photographic and videographic content of the services or products that we want to disseminate.
According to many experts in digital marketing, the texts of the website are important in positioning in internet search engines. The content must include keywords that users use to search.
As we can see, creating a website requires specialized knowledge and time. That is to say, it is not easy as it looks to us …
“At Studio.80 we believe that the website is an extremely important digital communication tool, because it communicates different content quickly”
Therefore, it is essential that the website has a good structure so that search engines and Internet users can locate it; as well as, to facilitate your navigation.
According to Social Media Today, the structure of the website is the way in which the content – texts, images, videos, music and more – is grouped, interconnected and presented to visitors.
Therefore, an order in category and logical subcategories must be established in the menu. The organization of the menu will determine how the user will discover and access the information, and will provide enjoyment in the experience of browsing the digital site.
The structure of the web page should be the following:
Directories and folders group content, taking into account differences and importance. In addition, these establish the navigation routes of the visitors.
Categories and tags are another way of grouping content (Blog), which facilitates location and access.
Links connect related content, both on and off the web.
Links are the unique web address or URL for a specific content, folder, or directory, which allow visitors to navigate directly to the content.
Website menus and breadcrumbs are just another type of link that helps visitors quickly orient themselves, keep track of where they are, reduce the number of clicks required to get where they want to go.